Farmers Gain Ground on Communication Technologies
The industry has widely accepted that a media mix to reach farmers needs to include a digital play. However, divvying up that digital budget can be tricky, so it’s important to review the research that...
View ArticleIs post impression tracking a better way to view campaign success?
Generally speaking, people don’t click on ads, yet our industry clamors for the click-through report at the end of every campaign. This disconnect has bothered me for some time. I wrote about this a...
View ArticleNew Research Confirms a Media “Mix”
What is the best way to reach farmers these days? According to the 2012 Ag Media Channel Study released in August, it looks like traditional print and broadcast media still play critical roles in the...
View ArticleThe Twinkie Effect: Even a Sponge Cake Has a Story
A plethora of recent headlines and articles featuring the return of America’s beloved Twinkie is a PR practitioner’s dream for achieving earned media and building buzz around an upcoming product...
View ArticleStorytelling Is at the Center of a Changing Communications Landscape
Aside from my kids, most people would not call me old. But having entered my career just prior to mainstream use of digital and social media, I guess you could say I am from the “old-school” of...
View ArticleWebsite Conversion Optimization
There aren’t many books I bother reading twice – mainly because there are too many new ones stacked up for me to rehash anything that is older than six months. However, I recently re-read Conversion...
View ArticleHashtag Fail
I was watching TV with a friend this weekend when we saw a commercial that ended with a logo, website and hashtag. My friend, an adult with a graduate degree, said, “Did you know that you can scan...
View ArticleHow to be the Smartest Person in the Field or the Room
After spending a day and a half at the Western Corn Belt 2014 Precision Ag Conference, I’m pretty sure farming is more complex than rocket science. What do you need to master? Drainage. Drought....
View ArticleFive Digital Trends for Ag Media
Media budgets tighten, yet the pressure for engagement and ROI grows. New tools on the consumer side, like programmatic buying, promise better targeting, and data provide insight into what makes...
View ArticleWhat Ag Marketers Need to Know About Digital Trends
We can’t help but notice trends in consumer digital media. Every time we go online we’re part of the rapidly changing digital media equation. Where’s ag media in terms of the trends? We’re adopting...
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